One page, one job, and a way to tell if it worked

What makes it a landing page and not a small website

One goal. A single thing to do on the page — enquire, ring, book, register — and nothing competing with it. No menu carrying people off to your service list or your about page. You paid to bring every one of those people here; a menu is how you lose them.

The form reaches you by email the moment it is sent, and on the two larger packages it is also kept in a list you log in to and export, so nothing is lost to a full inbox. The WhatsApp button works the other way round: a visitor taps it and their own WhatsApp opens with a message to your number already written. Enquiries are not pushed to your WhatsApp automatically — that needs Meta’s WhatsApp Business Platform, with its own verification and its own charges, which is a separate service and not part of any package here. What we cannot do is answer them. A slow reply wastes more campaigns than a bad page does, so decide who is replying before you switch anything on.

Where the page lives

Settle this before you order. It is the one thing that can cost money after handover.

• The single page sits on the website or the hosting you already have. Usually nothing further to buy — but it depends on what your site runs on and on your being able to give us access. Sites built on a hosted builder often cannot take a page from anyone but the builder.
• The two larger packages have a database and an admin panel behind them, so they run on hosting we provide, included with the package.
• Either way the address can be a subdomain of the domain you already own, which keeps the campaign clear of the main site and still on your own name. That needs control of your DNS.

New website packages include a first-year domain. A landing page does not. That offer is the incentive on a full build, and here it would be most of the price of the page. If the campaign wants a name of its own, the domain is bought at the listed price and renews every year.

What the ad platforms need, and what they check

We install your Meta Pixel and your Google Analytics 4 property — yours, in accounts opened in your own business name. To install them we need access to those accounts, granted by you and revocable by you; if they do not exist yet they are created first, in your name, not ours. We then report an event when somebody submits the form rather than when the page opens. A pixel told only that a page was opened will find you more people who open pages.

Reliable measurement needs a separate thank-you page, which is why the two larger packages include one. A visitor reaches that address only after submitting. Nothing else lands there, so Meta and Google can count arrivals on it as enquiries and be right. If the page has a domain of its own, verify that domain in your Meta Business settings, or conversions from iPhones come back incomplete.

Both platforms review a page before they will run ads to it, and either can refuse — over a claim they want evidence for, a form they cannot complete, or a missing privacy policy. A page that collects a name and a number is expected to say what happens to them, so every package carries that text on the page itself rather than as a second page. Loans and finance, health, and study-abroad services carry extra rules and can need documents approved before ads run at all. The decision is theirs. We can rebuild a page to answer an objection; we cannot overturn one.

Which of the three

If you are weighing this against the redesign packages, the comparison is not page count. A redesign reworks pages that already exist on a site that already exists; this is one page built from nothing, with a form that has to reach you, a WhatsApp route and somewhere to publish it. If what you want is your current site made to look current, buy the redesign instead.

The single page is for getting something live — a poster, a broadcast, a first test — before you are spending enough for measurement to change a decision. The campaign page is for the moment you start paying for traffic. Three variants is for when you already know the offer works and want to find out which headline or photograph sells it better. We build the three addresses, tag every enquiry with the version it came from and report each version separately; who sees which page is set in your own ad account and decided by the platform, and on a small daily budget the versions may never separate enough to act on. Three pages nobody compares is just three pages.

Weigh the top package against the smallest new-website package before you buy it, because that one includes a domain, a larger hosting plan and five pages. Three pages built to be compared, each reporting its own conversions, is more work than five brochure pages that only have to exist — but it is worth the difference only if you will run the comparison. If you will not, the website is the better buy, and we would rather you bought that.

Offers change, and this is the thing you will want to change most often. The single page carries no yearly maintenance: there is very little on a one-page static site to maintain, and a fee on it would be a fee for nothing. Edits to it are quoted when you ask for them. The two larger packages carry a maintenance price, listed with the package — ask what a year of it covers before you assume a particular change sits inside it.

When a landing page is the wrong purchase

A landing page does not create traffic. It converts traffic somebody has already paid for or gone out and earned. If there is no advertising budget, no list to message, nothing being printed and nobody doing outreach, a page that converts every visitor it gets still earns nothing: a share of nobody is nobody. Sort out where the visitors come from first.

Two more. If people need to compare prices, read about you and look at your work before they will enquire, one page will not carry them and a website will. And if enquiries already arrive and then die unanswered, the page is not what is broken — buy the follow-up instead.

What we do not do

We do not run your ads and we do not take a share of your ad spend. The Meta or Google account stays in your name with your own card on it, so you can see to the rupee what you spent. Running the campaigns is a different job and a different person.

We do not promise a conversion rate. Any number quoted before the page exists came from somebody else’s campaign in somebody else’s market. And we do not write claims onto your page that you cannot stand behind — a discount, a guarantee, an approval, a delivery time. You give us the offer; we build the page around it.