Analytics
Measuring WhatsApp and call button clicks on your website
What WhatsApp and call button clicks really prove, how to track tel and wa.me links, and how to match those clicks to conversations that happened.
· 6 min read
Blog
Analytics
What a website costs, how domains and hosting actually work, and what to expect from a project — written from the ones we run.
Analytics
Tracking button clicks with Google Tag Manager
A walkthrough of tracking button clicks with Google Tag Manager: click variables, triggers by class or ID, GA4 event tags, naming rules and preview mode.
· 6 min read
Analytics
Which pages bring enquiries? Attributing form leads to their source
Use hidden fields to capture landing page, referrer and campaign with every lead, then compare first and last touch to see which pages bring enquiries.
· 6 min read
Analytics
How to track contact form submissions in Google Analytics
Three ways to track contact form submissions in Google Analytics, how to choose between them, and why AJAX forms record enquiries that never arrived.
· 7 min read
Analytics
Setting up key events in GA4 and conversions in Google Ads
How to set up GA4 key events, import them as Google Ads conversions, avoid double counting and verify everything with DebugView before you trust the number…
· 6 min read
Analytics
What is conversion tracking and what should a business track?
Conversion tracking explained for Indian businesses: macro and micro conversions, choosing goals worth measuring, and putting a rupee value on each one.
· 6 min read
Analytics
Search Console vs Google Analytics: which data to trust for what
Search Console vs Google Analytics: why clicks and sessions never match, what each tool measures, and which number to quote in which decision.
· 6 min read
Analytics
Using Search Console data to find easy SEO wins
Turn Search Console data into easy SEO wins: spot high-impression low-CTR queries, lift pages stuck on page two and rewrite titles that are being ignored.
· 7 min read
Analytics
Privacy-friendly alternatives to Google Analytics
Compare privacy-friendly Google Analytics alternatives: cookieless tools, self-hosted software and server logs, with honest trade-offs in detail and cost.
· 7 min read
Analytics
Google Analytics 4 for small business owners: a beginner's guide
A GA4 for small business guide: set up a property, check data arrives, read the few reports that matter, understand events and skip vanity metrics.
· 6 min read