SEO
Image SEO beyond ALT text: file names, captions and context
Improve image SEO beyond ALT text with descriptive file names, captions, surrounding text, image sitemaps and the technical basics Google Images relies on.
· 6 min read
Blog
SEO
What a website costs, how domains and hosting actually work, and what to expect from a project — written from the ones we run.
SEO
How to write image ALT text for SEO without keyword stuffing
Learn how to write ALT text for SEO that describes images first, where keywords genuinely fit, and how product, blog and decorative images differ.
· 6 min read
SEO
Heading structure mistakes that confuse search engines
Seven heading structure mistakes, from headings used for styling to vague labels and headings hidden in sliders, and how to fix each one on your site.
· 6 min read
SEO
Heading tags for SEO: structuring H1, H2 and H3 correctly
Use heading tags for SEO the right way: one clear H1, logical H2 sections and H3 subsections that form an outline, with sensible keyword placement.
· 6 min read
SEO
Why Google rewrites your meta descriptions and what to do
Find out why Google keeps rewriting meta descriptions, which page signals trigger it, and how to write descriptions and page content that hold up.
· 6 min read
SEO
How to write meta descriptions that improve click-through rate
Write meta descriptions that lift click-through rate: sensible length, a clear value proposition, a soft call to action and examples for every page type.
· 6 min read
SEO
Duplicate title tags: how to find and fix them across a website
Duplicate title tags usually come from templates, pagination and filters. Learn how to find them with a site crawl and set up unique titles at scale.
· 6 min read
SEO
How to write page titles that rank and get clicks
A practical guide on how to write title tags: ideal length, where to place keywords and your brand, matching search intent, and examples for service pages.
· 6 min read
SEO
Should you change old URLs for SEO? Risks and a safe method
Thinking about changing URLs for SEO? Weigh the ranking and backlink risks, decide if it is worth it and follow a redirect-based method that protects traff…
· 6 min read
SEO
What makes a URL SEO-friendly? Structure and examples
Learn what makes an SEO-friendly URL structure: short readable slugs, hyphens, lowercase, sensible folders and fewer parameters, with real examples.
· 6 min read