User Experience
Contact page design: what to include and what to leave out
Contact page design explained: the blocks worth including, from response times and maps to directions and hours, and the content that only gets in the way.
· 7 min read
Blog
User Experience
What a website costs, how domains and hosting actually work, and what to expect from a project — written from the ones we run.
User Experience
Where to show contact details on a website for more enquiries
Where to show contact details on a website: header, footer, service pages, mobile click-to-call and the channels your customers actually prefer to use.
· 7 min read
User Experience
How to surface your most important pages without cluttering menus
Six ways to surface important pages without adding menu items: home page shortcuts, contextual links, quick actions, footer blocks and data that ranks page…
· 7 min read
User Experience
The three-click rule myth: what really matters for finding pages
The three-click rule is a myth. Learn why confident clicks and strong information scent matter more than click counts on your key pages.
· 7 min read
User Experience
Making website search useful: suggestions, typos and empty results
Improve website search with autocomplete suggestions, typo tolerance, synonyms, sensible ranking, helpful empty-result pages and lessons from search logs.
· 7 min read
User Experience
Does your website need a search bar? When site search pays off
Work out whether your website needs a search bar: the page counts and content that justify site search, and the real cost of a poor search box.
· 6 min read
User Experience
Card sorting for beginners: build a menu your customers understand
A beginner guide to card sorting: run open and closed sorts with customers or staff using paper cards, read the results and turn them into a website menu.
· 7 min read
User Experience
How to organise a website menu: labels, order and depth
Learn how to organise a website menu step by step: list your pages, group them, name items in customer language, choose an order and limit dropdown depth.
· 7 min read
User Experience
Signs your website navigation is losing visitors, and how to test it
Learn how to test website navigation using analytics warning signs, five-second tests, tree testing and quick hallway usability sessions with real people.
· 6 min read
User Experience
Website navigation best practices for small business websites
Website navigation best practices for small businesses: predictable placement, plain labels, fewer top-level items and menus that stay consistent everywher…
· 6 min read